Walkers Sausage Co, a division of Samworth Brothers, saw an opportunity for a healthier sausage, that tapped into the trend for reduced meat consumption and more nutritional ingredients, without compromising on taste or interesting flavours.
Mor Sausages
Walkers Sausage Co, a division of Samworth Brothers, saw an opportunity for a healthier sausage, that tapped into the trend for reduced meat consumption and more nutritional ingredients, without compromising on taste or interesting flavours.
The subtle smile in the bold logo type adds a touch of warmth and personality. The bespoke illustrations by Clover Robin reflect the ingredients in each variety, in a hand drawn style that adds a craft feel to remind shoppers that these sausages are still made by hand.
The vision was to create a healthier sausage that was big on taste, lower in fat, with flavour combinations shoppers might not expect in a sausage.
THE RESULT IS A BRAND THAT DISRUPTS ITS OWN CATEGORY AND HAS LAUNCHED IN 400+ TESCO STORES.
Project produced as a Senior Designer at Ape Creative All images copyright to Ape Creative 2024
